The inventor:

Saschinka Tillner-Schmiddem is the inventor of "Wunderblau". The first smart toilet brush that is 99.99% germ- and bacteria-free thanks to UV-C radiation. For this the brand "Wunderblau" was created. For products that perfectly combine functionality, emotionality and ecology.

Saschinka Tillner-Schmiddem is a trend and ideas scout in the Schmiddem team. What works, what doesn't. What disturbs, what can be improved. The times of senseless flooding with gimmick products should be over. And of course it is about economic success. But this will have to orient itself in the future ever more strongly to the attributes "respect & ecology". Because only a product that is outstanding in this way will generate outstanding success in the future.

After successfully completing her BA (Hons) in Music, Drama & Theatre Studies at Royal Holloway College/ University of London, she obtained the Postgraduate Diploma in Acting at the Drama School London in 2001.

Now Berlin calls and several years of editorial assistance and moderation of the evening program of ARD & RBB follow.

Since 2006 she works in Berlin as a freelance presenter and musician. Her own band plays two CDs and is an integral part of the free music scene / Berlin.

Since 2010, she has been an integral part of Schmiddem Design with her bustling creativity. With her penchant for questioning everything and banishing anything static, she sets out on a new journey every day. Her goal is to change and improve the world with new product ideas.

Design:

For Jochen Schmiddem, it's the little things that turn a product into an experience. And "products must" have a personality. A personality that is geared to people's needs." Products must convey a message, have an emotional appeal. Otherwise they are superfluous, cause waste and harm the environment. An outstanding concept combined with outstanding product design becomes an experience. The product tells a story, is loved and finds its place in the long term.

We at Schmiddem Design do not develop products, we design experiences! Product design from Berlin!

Schmiddem Design/ selected design awards: